An Initiative by Gramshree & Khamir www.craftroots.org
“As human beings our greatness liesnot so much in being able to remakethe world as in being able to remakeourselves.” -Mahatma Gandhi
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Concept
Craftroots
Gramshree and Khamir present the first annual Craftroots fest on January 8, 9and 10th at the Karnavati Club to spotlight a wide range of talented artisans and exquisite craft traditions from across Gujarat. (Please see www.craftroots.org for more info). Aim
Craft is a vital and vibrant part of our daily lives, and yet, our purchasing choices and market substitutes are slowly pushing these indigenous techniques and knowledge into extinction.
Craftroots is a platform to create awareness (through videos, live demonstrations and a photo/written exhibition) in the market about the skills, time and creativity artisans invest into their craft and communicate how our purchasing choices directly impact the livelihoods of thousands of artisans and the survival of generations-old traditions. In addition to displaying innovative uses and designs of traditional craft, we will also be selling an assorted variety of stunning handcrafted products. About Organizers GRAMSHREE Gramshree’s mission is to enable women and artisans to be catalysts of sustainable economic and social change in order to strengthen their families and positively impact their communities. In addition to encouraging the holistic development of slum and rural-dwelling women, we also strengthen artisans by equipping them with proper design inputs and marketing support in order to awaken their entrepreneurial spirit. Additionally, by ensuring them fair wages as well as educating customers about the processes behind various craft traditions, we can help artisans thrive and simultaneously preserve and promote India’s rich craft traditions.
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KHAMIR
KHAMIR stands for Kachchh Heritage, Arts and Craft, Music and Integrated Resources. For centuries, animal husbandry, rain-fed agriculture, and craft have been Kachchh’s predominant livelihoods. Each is an integral part of the local culture and landscape. In every Kachchhi home you will find a glimpse of the region’s vibrant heritage, rich craft and music traditions, and unique ecology as they are a source of local strength, identity, and pride. Appropriately, khamir means “intrinsic pride” in Kachchhi, the region’s dialect. Khamir works to reposition craft and folk music in Kachchh and to revitalize Kachchh’s creative industries.
Target Audience The middle and upper-class consumer markets Architects, Interior Designers, Corporate, Fashion/Merchandise Designers, Heads of Educational Institutes, Politicians, Hoteliers, Media Personalities List of Crafts
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Khadi - Gondal Mashru - Patan and Kachchh Organic Cotton (Herbal Dying and Block printing) – Kachchh Ajrakh (Natural Dyes - Cotton/Gajji) - Kachchh Bell Making - Kachchh Embroidery – across Gujarat Leather - Kachchh Lacquer - Kachchh Silver - Kachchh Pottery - Kachchh Bandhani - Kachchh Moti – Shroff Foundation Vaas – Shroff Foundation Warli - Ahmedabad Pithora - Ahmedabad Mata Ni Pachedi – Ahmedabad Stonework – Dhrangadhra Mud Horses – Palanpur Mud Work – Banni Woodwork – Ludiya Handmade Paper – Kalam Khush
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List of Merchandise
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Interior Corporate Gifting Gifting Apparel Accessories Sponsorship
Craftroots is looking for a title sponsorship of Rs. 15,00,000 to help organize this event. A total of 25 crafts will be sponsored Rs 50,000 each to be a part of this big dream. (The total of which comes up to Rs 12,50,000.) The remaining Rs 2,50,000 will be used towards covering expenses of food and accommodation of all the artisans that will be participating in this 3 day festival. This event will provide Index-c a unique opportunity, to brand as cutting edge, artsy, stylistic and distinct to a wide group of hip, trendsetting, educated, fashionable consumers. We are looking for two kinds of partnerships.
Strategic Partners We are looking for companies that would like to promote their products or services through facilitating their products and services to artisans, art and décor of the fest space. We are looking for partners that are in the fields of: Telecommunication (such as Mobile, Internet and mobile network providers), consumer electronics manufactures and sellers, online portals, media outlets (television, radio, newspapers, online portals, magazines), colleges with design courses, retail outlets that sell artifacts for décor, personal use and/or gifting. We are also open to other possible partners in other fields than the ones mentioned above.
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Ad-based Partners We will be looking to sell ad-space to partners interested in collaborating with our project. We will be promoting our partners’ brand by placing them on the Craftroots’ website, posters, flyers, banners, slideshow presentations, television, radio and web commercial coverages. We have various kinds of Ad-based Sponsorship packages available for companies to choose plus special custom packages will be available for strategic partners. We also are open to tailoring any of our sponsorship packages to your budgets and needs.
Sponsor /Partner Benefits:
• • • • • Logo on the website Logo on posters Logo on festival banners Logo acknowledging all our partners in the festival brochure Logo on Hoardings
These are the minimum offerings we can provide, since we are still in talks with various news papers, magazines, media outlets and celebrities. These benefits will be added as and when locked with them as well.
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For more information please contact
GRAMSHREE
Anar Patel Gramshree, 10, New Vidhya Vihar Society, Ramji Mandir Road, Ranip Ahmedabad - 380009 Tel: 079 27522248 Mob: 9825583347 www.gramshree.org
KHAMIR
Meera Goradia KHAMIR Craft Resource Centre, Behind BMCB Social City, Lakhond-Kukma Crossroads, Post Kukma, Bhuj - 370105 Tel : 02832 271272 / 271422 , Mob: 9825321082
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