Breakthrough is an international human rights organization that uses the popular culture, media, and education to transform public attitudes and promote values of equality, justice, and dignity. We are a nonprofit organization and are currently working in India and the US on issues such as violence against women, HIV/AIDS, and immigration policy.
In 2000, Breakthrough produced the album Mann Ke Manjeere and an award-winning music video on domestic violence that reached over 100 million households in India and was translated into 6 international languages. The album was composed of a collection of popular and folk songs, with a strong emphasis on issues and actions and was sung by Shubha Mudgal.
Our latest multimedia campaign, 'bell bajao' takes a fresh look at the issue of domestic violence - a project designed by Ogilvy & Mather. It’s a 360 degree campaign with TV, Radio, Print, and Internet as means to reach out to millions of people across the country. This entire campaign is being done in collaboration with the Ministry of Women and Child Welfare and UNIFEM. This media campaign is being supported by on the ground force of youth and community leaders. Breakthrough reaches out to thousands of youth and members of NGOs and community based organizations. Our intensive training on human rights, gender, sexuality, prevention of HIV, and right of HIV positive people has equipped more than 70,000 people to be change agents in their community.
Ashish Dubey | Trainer
Breakthrough: bring human rights home
E-1 A Kailash Colony | 1st Floor | New Delhi 110048 | India
t +91.11.41666101 | m +91.11.9336329008
Skype ashishdubey008 | Twitter @breakthrough | www.breakthrough.tv
Bring domestic violence to a halt. Ring the Bell!
Twitter @bell_bajao | www.bellbajao.org
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